Anchor some emotions and feelings to one part of the stage and others to a different part of the stage. It’s a matter of firmly establishing anchor points in the minds of your audience.
This technique has been used to sell products from the stage for many years and is much more effective than its simplicity implies.
Try it out and see how your audience reaction improves.
Establishing emotional anchor points
- Walk to your RIGHT (audience’s left) to impart something SAD or NEGATIVE,
- Return to the NEUTRAL MIDDLE to impart information with NO PARTICULAR EMOTIONAL CONNOTATION
- Walk to your LEFT (audience’s right) to impart something HAPPY OR POSITIVE
- Hit the same spot on the stage for each of the 3 states. This will fix those spots in the minds of the audience and get them to relate that spot to those emotions
- Keep negatives on the audiences’ left because we naturally read from left to right and also associate left with the past and right with the future.
Example – Making a Charity Appeal speech
- Centre – introduce yourself and outline your speech – “Today I am going to talk you about…”
- YOUR right – outline the problem. Use past tense but emphasise that the problem remains. “Do you know how many people have died from… and are still dying today?”
- Centre – give out more neutral information – Our charity works tirelessly by providing volunteers, food, medicine, etc.
- YOUR left – the results you’ve been getting. “We have saved over 5,000 lives since 2010 and every day we improve living conditions for thousands of people, but there is so much more to do.”
- Centre – impart some more neutral information. “We currently have over 1,000 volunteers working in…”
- YOUR right – introduce a couple of case studies just to reinforce the anchors . “Take the case of poor little Mary she was suffering from….”
- Centre very briefly – just pause briefly and say something like “Let me tell you what we did”.
- YOUR left and smile! “Our volunteers provided care, a bed and medicine and a few weeks later Mary became one of our success stories.”
- YOUR left – for your Final Appeal. “Please spare a few hours to volunteer or spare a few pounds each month so that we can see more success stories like Mary and Paul and Brian”. Having established that the left is the positive spot the audience will be more inclined to take up your call to action.
- Centre – closing and receipt of applause.
Do NOT move to your RIGHT again or the audience will catch those negative vibes from that anchor.
If you anchor your space in this way you will find your audience connects emotionally with your words and your speech has a much higher impact.